MENA Market Expansion
Scalable GTM Hiring for a Global IT Vendor
Enterprise IT Vendor
Enterprise Software / Cloud Infrastructure
Executive & Project Hiring
The Challenge
A global enterprise IT vendor was ramping up its presence in the Middle East and North Africa (MENA) following strong revenue performance in Europe and APAC. The company had no prior recruitment footprint in the region and needed to make 14 critical hires across sales leadership, channel development, solution engineering, and regional operations.
Their internal team flagged three immediate challenges:
No Local Partner: They lacked a regional recruitment partner with enterprise tech expertise and MENA market knowledge.
Urgent Timelines: Several roles were tied to product launches and client onboarding targets in KSA and UAE.
Cost Control: They wanted to avoid fragmented agency fees and preferred a bundled, transparent hiring model.
After evaluating several traditional search firms, the client engaged Talaas to execute a project-based hiring solution aligned with their GTM expansion plan.
The Solution
A global enterprise IT vendor was ramping up its presence in the Middle East and North Africa (MENA) following strong revenue performance in Europe and APAC. The company had no prior recruitment footprint in the region and needed to make 14 critical hires across sales leadership, channel development, solution engineering, and regional operations.
Their internal team flagged three immediate challenges:
No Local Partner: They lacked a regional recruitment partner with enterprise tech expertise and MENA market knowledge.
Urgent Timelines: Several roles were tied to product launches and client onboarding targets in KSA and UAE.
Cost Control: They wanted to avoid fragmented agency fees and preferred a bundled, transparent hiring model.
After evaluating several traditional search firms, the client engaged Talaas to execute a project-based hiring solution aligned with their GTM expansion plan.
The Results
A global enterprise IT vendor was ramping up its presence in the Middle East and North Africa (MENA) following strong revenue performance in Europe and APAC. The company had no prior recruitment footprint in the region and needed to make 14 critical hires across sales leadership, channel development, solution engineering, and regional operations.
Their internal team flagged three immediate challenges:
No Local Partner: They lacked a regional recruitment partner with enterprise tech expertise and MENA market knowledge.
Urgent Timelines: Several roles were tied to product launches and client onboarding targets in KSA and UAE.
Cost Control: They wanted to avoid fragmented agency fees and preferred a bundled, transparent hiring model.
After evaluating several traditional search firms, the client engaged Talaas to execute a project-based hiring solution aligned with their GTM expansion plan.
Why TALAAS?
A global enterprise IT vendor was ramping up its presence in the Middle East and North Africa (MENA) following strong revenue performance in Europe and APAC. The company had no prior recruitment footprint in the region and needed to make 14 critical hires across sales leadership, channel development, solution engineering, and regional operations.
Their internal team flagged three immediate challenges:
No Local Partner: They lacked a regional recruitment partner with enterprise tech expertise and MENA market knowledge.
Urgent Timelines: Several roles were tied to product launches and client onboarding targets in KSA and UAE.
Cost Control: They wanted to avoid fragmented agency fees and preferred a bundled, transparent hiring model.
After evaluating several traditional search firms, the client engaged Talaas to execute a project-based hiring solution aligned with their GTM expansion plan.

