Home / TAAS / Case Study: Freedx

Scaling a Pre MVP Crypto Exchange

How Talaas Built a Talent and HR Function from the Ground Up

KEY HIGHLIGHTS:
  • 40 Key Hires: including the entire CXO suite
  • 1.2mil Saved in recruitment fees.
  • Reduced time-to-hire by 50%,
CLIENT NAME

Freedx

INDUSTRY

Web3/Crypto

Service Type

Talent as a Service

The Challenge

The client a pre-MVP crypto exchange with a team of 12 spread between Dubai and Armenia, had just secured $50M in funding and was poised for rapid growth. However, they faced significant hurdles:

No Existing HR or Talent Function: Everything had to be built from scratch, from recruitment processes to employee engagement strategies.

Urgent Scaling Needs: The team needed to grow quickly to support the launch of their MVP and establish a headquarters in Dubai.

Complex Global Setup: Navigating company setup, visas, medical insurance, and compliance in a new market added layers of complexity.

Without dedicated Talent or HR expertise, the company risked falling behind in a highly competitive industry

The Solution

The client a pre-MVP crypto exchange with a team of 12 spread between Dubai and Armenia, had just secured $50M in funding and was poised for rapid growth. However, they faced significant hurdles:

No Existing HR or Talent Function: Everything had to be built from scratch, from recruitment processes to employee engagement strategies.

Urgent Scaling Needs: The team needed to grow quickly to support the launch of their MVP and establish a headquarters in Dubai.

Complex Global Setup: Navigating company setup, visas, medical insurance, and compliance in a new market added layers of complexity.

Without dedicated Talent or HR expertise, the company risked falling behind in a highly competitive industry

The Results

The client a pre-MVP crypto exchange with a team of 12 spread between Dubai and Armenia, had just secured $50M in funding and was poised for rapid growth. However, they faced significant hurdles:

No Existing HR or Talent Function: Everything had to be built from scratch, from recruitment processes to employee engagement strategies.

Urgent Scaling Needs: The team needed to grow quickly to support the launch of their MVP and establish a headquarters in Dubai.

Complex Global Setup: Navigating company setup, visas, medical insurance, and compliance in a new market added layers of complexity.

Without dedicated Talent or HR expertise, the company risked falling behind in a highly competitive industry

Why TALAAS?

The client a pre-MVP crypto exchange with a team of 12 spread between Dubai and Armenia, had just secured $50M in funding and was poised for rapid growth. However, they faced significant hurdles:

No Existing HR or Talent Function: Everything had to be built from scratch, from recruitment processes to employee engagement strategies.

Urgent Scaling Needs: The team needed to grow quickly to support the launch of their MVP and establish a headquarters in Dubai.

Complex Global Setup: Navigating company setup, visas, medical insurance, and compliance in a new market added layers of complexity.

Without dedicated Talent or HR expertise, the company risked falling behind in a highly competitive industry

Hear what they had to say
After closing our Series B, we needed to scale fast — but had no internal talent team and couldn’t rely on traditional recruitment to keep up. Talaas dropped straight in, embedded within the business, and hit the ground running. They not only doubled our headcount in a year but saved us over €1.5M while doing it. More than just recruiters, they were strategic partners who built the systems, team, and culture to support our next stage of growth.
Michael P.
Founder, Web3 Company
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